Definition: It is the Process which involves adding the content to the website, changing the code of site, Re-Designing of the website as per the Requirements.
In On site optimization we also create quality content for our website
Content is King without Content it’s very difficult to get an top rankings
Basics Terminology
Keyword Frequency: The number of times we repeat a keyword is called as Keyword Frequency
Keyword Density: In a given area the no of times we have repeated the keywords
Keyword Proximity: After no of words we are repeating the keyword
Process of On site
Initially we analyze the design of the website; we have to check the following parameters
Images used in website
Flash objects in the website
Table design Or CSS Design
Content in the website
Inbound/Outbound Links ratio
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